It was now necessary for this product range to adapt new design guidelines as and where necessary. As this was the only range sold in the personal air cooler category in good volumes it was decided to find a solution to make it stable with new product graphics and packaging design.
It was analyzed that the product was a bit unstable when moved around with little water in tank which resulted in toppling. Having to proceed with existing product aesthetics it was necessary the additional base looked integrated carrying on the same DNA of the existing product style. The solution was to provide a base to make the product more stable when moved around. Whereas the packaging followed the new defined visual architecture.