VEGO like many other air cooler manufacturers were finding themselves in the midst of product optimization and profitability. They had the product range but were unable to garner enough market shares leaving them to compete on price and features.

AIR COOLER! .... We have seen enough of them and in all possible form and sizes doing the same thing. VEGO was in need for a new brand strategy that would define a road-map for better market penetration. At Core design we took it as a challenge to bridge this gap between product and experience.

To bring in a complete paradigm shift within its category it was important to have a radical approach with well thought brand communication and product semantics to evoke engaging experience across every touch point. Stretching the boundaries to its limits this product has been able to achieve patents for design and engineering... setting a new benchmarks within its category where form follows function. The development of OPTIMA 3D was executed in close co-operation with VEGO engineering team from the first concept to the last detail. OPTIMA 3D air cooler has been the keystone in defining the brand road-map and style guide for the future line of products and variants.