The TANTI family is characterized by an ethos that combines the best of traditions and contemporary. A close knit family spanning multiple generations, while anchored strongly to its long established belief system, has embraced modernity, thereby straddling the best of both the worlds.

Through a family philosophy document, the TANTI family desired to capture the spirit that has come to define both individual preferences as well the common thread that binds the family together in their penchant for an eclectic life – both in their personal realm as well as professional life. The document required capturing the guiding principles of eco-friendliness, culture and traditions and meaningful luxury which are given due importance in all the aspects of the life in TANTI family.

The team researched cultural nuances spanning generations to unearth the vibrancy so central to the family through colour, food and customs. Understanding of the traditions and the heritage brought forth the royalty and the ardour that the family truly represents. The result is a philosophy document so central to the family and which captures the true essence and core values that can be the constant source of inspiration and a continuous companion for the generations that follow.