With Indian travelers now making frequent excursions to international destinations are quickly evolving in their discerning taste of world gourmet. The consumers now expect the same experience from establishments who promise to provide gourmet foods in India. The client therefore presented the challenge of creating a distinct identity to differentiate itself from the traditional bakery, café and restaurant concepts prevalent in India. It was also important to keep the identity classy and understated, while exuding a feeling of warmth and comfort.

The identity hence evolved comprised of an elliptical enclosure clearly highlighting the brand identity, with crescent strokes on either sides symbolizing dynamism and vibrancy. A dark grey color depicted conformity trait thus establishing a deep rooted connects to traditionalism and also reflecting an individualistic personality.

Motifs were added to bring about elements of class and a touch of the old Patisserie tradition. The identity got launched at Westin Pune in an event organized by Pune Farmers Market in December 2012.