Arjuna edible oils intended to get into the main stream competition with well established edible oil brands. It required tackling the dual challenge of competing with the unorganized on price, while not compromising on quality and product innovation to take on the market leaders.

Having conducted an extensive consumer research, Core Design worked along with clients marketing team to define overall strategy for better retail visibility and market penetration. Product variants were defined to be competitive and also to cater to wider customer segments.

Distinct styling helped the product get noticed in the retail environment. Style queue reflected the healthier aspect of the product, and was coupled with ergonomically designed handles and pourer to deliver a desirable product experience. POSM solution was designed to further reinforce the brand offering and communicate product benefits within retail environment.