With an influx of imported scales giving tough competition on price and aesthetics, Master Weighing Scale, was looking at a product line focused at the mass market segment.

A study of the market landscape provided insight that necessitated the client to bring in a product which offered value for money. The design approach required a focus to deliver a product which has differentiated features with premium looks. Top tray was one such element which dominates major visual proportion.

The newer design hence formed ensured a distinct form of the tray to stand apart from its competition. A well laid out user interface was also provided to make it operator friendly. To ensure "mass customization", a commonality of components across product range provided a viable proposition of low component cost and ease of assembly. Fiber glass was used considering low production volumes and at the same time to achieve smoother and softer forms. Dynamic testing was carried out which was very critical to ascertain the products durability in its physical environment.