Eagle as a brand is synonymous with thermo-ware flask, and over generations has been built on customer loyalty and quality. With increasing competition from new players in the market it was incumbent on Eagle to further increase the product proposition. It was therefore necessary to bring about a design intervention that led to a product designed to meet the end user need of a functional product with a contemporary design.
The design is based on a comprehensive market analysis and the user environment. In collaboration with the Eagles technical team, Core Design developed an insulated casserole which can either be used on flame or on an induction heater. Other utilitarian features like click type side handles, smooth surfaces and recessed base fulfilled both the aesthetic and the functional requirement of the consumers.