KINDER over the years has developed many innovative products - snacks, chocolates and baked items. The brand philosophy always focuses on getting parents and children together. Continuing with the same spirit, as an ongoing marketing need, Ferrero wanted to bring in new device for Kinder Joy which is more engaging and exciting.

Display and Dispensing concepts aligned with the brand philosophy were developed by Core Design and shared with Ferrero India Pvt. Ltd. The concepts were based on ensuring a quick turnaround in their manufacturing / execution process, as well as their easy adaptation across all the retails formats and also as a standalone unit. Ease of assembly for display and dispensing was ensured through use of minimal components. The concept proposed is vandalism proof through smart design.