The emergency lamp market is characterized by the presence of a large unorganized sector with stiff price competition. Ace Corporation was looking at bringing in a distinctive product range for mass market segment.

Ideas were evaluated to define elements which can resonate with the user and enhance brand perception. The packaging design further complemented product style, enhancing its intuitive features and elevating user experience. Use of recycled material and reduction of graphics to a large extent saved the cost without compromising on the shelf throw.

Vacuum formed acrylic top dome coupled with base housing in injection molded plastic with bent anodized aluminum handles defined the design. Having selected the right manufacturing process for components it was possible to keep the cost in control.