Casseroles are a standard kitchen accessory for any home and hold its place of pride on any Indian dining table. Multiple casseroles on a dining table though present a unique challenge in having a good dining experience due to the table space constraints. The customer required a product which could solve the conundrum of the Indian housewife to serve food hot with the extra benefit of table ergonomics for a better dining experience.
The existing products therefore required redesigning to enhance the dining experience. An intense brain storming to understand and define a solution resulted in revamping the products by provisioning for a simple stacking of casseroles one on top of the other with the lid. A simple yet effective solution, with form following function, resulted in improved marketability of the product.